Latria Graham is the President and CEO of GLB Media Group (GLB). GLB provides consulting services primarily in cause marketing strategy, multicultural communications strategy, public relations, and brand development to help brands build positive brand reputation, create real social impact, and increase revenues. GLB clients largely consist of sports and entertainment brands, large corporations, universities, and government entities.

She has over 20 years of experience which includes past public relations, broadcast, and media relations at ESPN Radio (WCCG), BET.COM, BET Nightly News, WJXT Jacksonville, and the University of Florida’s University Athletic Association.Latria leadership has seen significant success in building her clients’ brand awareness strategy resulting in clients receiving several awards including the Health Advocate of the Year Award, NBA Community Assist Award, Louisiana Key to the City Award, a Robert Wood Johnson Foundation Culture of Health Award recipient, and many more.

GLB has garnered national media relationships with the likes of ESPN, USA Today, Washington Post, TNT, etc. In 2019, she led her company to receive FSMSDC’s 2019 Minority & Women-Owned Business Enterprise Supplier of the Year Award in the state of Florida awarded by the Florida State Minority Supplier Diversity Council.

Before founding GLB, Graham worked in the NBA for eleven (11) seasons and was responsible for leading a small market team to the national spotlight through building social platforms that received the NBA’s “Best in Class” recognition, built two NBA players’ community brand strategy whom received the NBA’s highest honor, the NBA Monthly Community Assist Award. I also led the growth of their youth engagement strategy to rank #3 in the league among all NBA teams in most kids impacted.

Graham also supported closing deals with the team’s $1 million-dollar corporate sponsors creating sellable cause marketing programs for brands like Walt Disney World Resort, AdventHealth, Chase, and Pepsi. Under Graham’s leadership, she grew what was known as a small market team to rank number three (3) in the NBA among all league teams for the most children impacted behind the Golden State Warriors and Indiana pacers. Graham’s creative ability led to the creation of the team's first ever Magic Fit basketball program and Magic of Mentoring summit which both received the NBA’s “Best in Class” recognition among all NBA teams.